• Posts
  • TRAME Debuts at ICFF 

TRAME Debuts at ICFF 

Craft Nouveau Makes an Impression at the Bespoke Salon

We were thrilled to exhibit this May in NYC at the International Contemporary Furniture Fair (ICFF), a leading platform for contemporary interior design. Artworks from our Craft Nouveau series elevated the interior design discourse, where they were part of ICFF’s first-ever Bespoke Salon: a new fair section that showcased “the skill and expertise of high-end artisans” and celebrated the artistry inherent in handmade furnishings. 

We presented two booths in collaboration with Art Blocks Engine—one dedicated to Martin Grasser’s Portraits collection of mirrors for Craft Nouveau and the other highlighting our Generative Interiors concept through artworks from other collections in the Craft Nouveau series: Navette by Alexis André, Optimism by Jeff Davis, and Enlace by Aranda\Lasch. 

"We are thrilled with the success of our first ICFF experience. The positive feedback and enthusiastic engagement from attendees exceeded our expectations. This event has not only validated our innovative solutions, but has also opened up exciting new opportunities for collaboration and growth. We look forward to building on this momentum.”

Ismail Tazi, TRAME Founder

TRAME is a key player in the evolution of interior design discourse

Benefiting from a crowd of over 10,000 attendees—including interior designers, architects, curators, media, and other influential design minded figures—we demonstrated firsthand how TRAME is blending innovative algorithms with artisanal craftsmanship to create dynamic and personalized spaces. 

The savvy ICFF crowd eagerly interacted with the TRAME team and artworks, as well as artist Martin Grasser, curious to discover the integration of cutting-edge technology with craft and formal design practices. 

Grasser’s Portraits booth was a special highlight for visitors and for the artist himself. Grasser showed onsite how each mirror in the collection is inspired by a name, word, or phrase that is then translated into a unique arrangement of colors and shapes through code. He invited attendees to co-create with him by interacting with the algorithm to create a personalized mirror.

Inspired by the turnout and stimulating connections, we look forward to exploring many new opportunities. ICFF is an important strategic progression towards influencing and shaping the residential, contract, and hospitality design landscapes, cementing TRAME’s position as a key player in the evolution of interior design discourse.

If you would like more information on any of our collections, please don’t hesitate to get in touch. We also recommend following our social feeds on X and Instagram for additional updates and visuals.